The Academy with Lindsay Gail

HOW TO BUILD A MILLION DOLLAR MEDSPA EVEN IF YOU HAVE NO IDEA WHAT YOU’RE DOING.

Starting in the aesthetics industry can feel overwhelming and impossible. 

And the reality for most Nurses and Nurse Practitioners is that…well…it is. 

Aesthetics is a booming industry but one of the most difficult to get into for a variety of reasons. 

You can either start your own business, spend a lot of money, make a ton of mistakes, and struggle to get your own clients… Essentially fail your way forward like it did…

Or find a practice who is willing to take the risk and train you with no experience. When you complete Nursing school, you have at least 600 hours of clinical experience, that is your foot in the door for your first job. This is not at all the case with aesthetics. 

It’s basically impossible to crack into the industry if you don’t have business experience, or you can’t find the lucky unicorn willing to take a chance on you. 

AND, to top it off…getting clients isn’t easy either. 

As medical professionals, we’re trained to take care of people, mostly sick people. We’re not trained to start a business, market professionally, create a thriving brand and social media presence, or acquire clients. 

This in turn makes growing a scalable and sustainable medspa practice…almost impossible. 

But it really doesn’t have to be this way. 

Owning a medspa or injectable business is FUN. The pay is great. You set your own hours and you truly can build a life outside of your work. It no longer becomes about delivering bad news, it IS all about making people feel amazing about themselves. 

The reality is, that while it’s a difficult industry to crack into… It is truly a rewarding and profitable business.

But it doesn’t have to be this difficult.

How do I know? 

Because I’ve stood where you are standing. I’ve been where you’ve been. 

 

I started my medSpa scared and unprepared; but desperate for change and success. Working years of 24 hour shifts in the hospital as a Nurse Practitioner was a great fit for my family when my boys  were newborns and toddlers. However, knowing I was about to walk into a very difficult season of divorce, I knew my boys were going to need their momma home, EVERYDAY! Also, I needed to be able to provide for my family. 

 

I opened my business in a salon suite. I paid thousands of dollars in business coaching, injection training, compliance training, mentoring, social media companies, marketing companies, lawyers, accountants, support staff… Honestly, you name it, I have tried it. But at every turn I still felt alone, unprepared, unequipped, and mostly a failure. 

 

The result…

 

In my first year my business was negative… very negative.  I was still having to work 24 hour hospital shifts to provide for my boys. 

 

Year two I continued to hustle, paid for more coaching, paid for more training, paid more support staff. After every coaching program, I still needed to DO all the hard work on the business side while also treating all of my patients. My business was running me. What exactly was I paying for??? I still had no systems and no structure. 

 

The result…

 

Even more negative than year one. Now working more 24 hour shifts in the hospital to not only provide for my boys, but to sustain the life of this money sucking business!

My biggest breakthrough?

Year three, the light bulb went off! I needed to create my own systems. I stopped spending money on learning what “worked” for other medspas and started focusing on organizing, structuring, and marketing for MY business.

 

The result…

 

Year three my business grew by 173% and currently in year four we are on track to profit over 1 million dollars in sales. 

 

Most importantly, I am working a fraction of the hours than in previous years, I no longer work any hospital shifts, and I am creating a life full of beautiful memories with my boys. 

Imagine if you had a step by step, systematic approach to creating a sustainable medspa business that paid you well.

What would change if you knew that you never had to step foot in a hospital again?

Imagine if you never had to work nights, weekends, and holidays again? What if you could be your own boss, make people happy, and finally live the life that you’ve always wanted to?

Could you see yourself building a thriving business as an aesthetic nurse or nurse practitioner? 

The reality is…that you can. 

I’m Lindsay Gail, Nurse Practitioner, Business Coach, Injection Trainer, Injection Specialist, and CEO of a million dollar medspa business. 

Not only do I have a passion for helping my patients become the best version of themselves. I am absolutely in love with helping other men and women be able to do the same for others. 

I have mastered the art of failing forward. Many men and women approach me searching for a way to break into this industry. 

The most common questions I get… How did you get started? Where should I start? How did you become so successful? I want to love living my life too! Are you hiring? I have no experience, but I know this is my calling.

 

As Nurses and Nurse Practitioners, we are trained to care for people.. We focus on helping others. We are at our core, care providers. Most of us, including myself, are not business minded individuals. 

But imagine the possibilities if you had someone who is just like you, but has cracked the code on getting you to where you desire to be?

That’s why I created The Academy with Lindsay Gail.

What is The Academy?

The Academy is a high end, 12 month experience designed to help you transition from traditional medical care into a thriving and profitable medspa business. 

Over your 12 months with me, Lindsay, and The Academy, you’ll understand how to set up and structure your business, remain compliant, and create your systems. 

You’ll also design your branding, create the perfect social media presence, and develop your marketing strategy designed to bring in clients on repeat. 

You’ll also get access to Lindsay as she walks you through anatomy, didactic, safe technical skills, and complication management. You’ll also have her injection techniques and consultation genius. 

Finally, you’ll also learn how to network yourself and become the go-to expert in your area, streamline your finances and know your exact numbers, and how to expand your business by growing a team. 

Because we know how intense setting up a business in the aesthetics industry can be, The Academy uses a phased approach to alleviate the overwhelm and overload of information. You will be equipped with all the tools and formulas helping you create success. 

There are 5 Phases that we’ll be covering throughout your 12 months inside of The Academy…

PHASE 1

Botox/Dysport Training & Start Making MONEY!

PHASE 2

Setting Up, Getting Compliant, & Structuring Your Systems

PHASE 3

Branding, Social Media, & Marketing

PHASE 4

Anatomy, Didactic, & Skills Training

PHASE 5

Become the Expert, Knowing Your Numbers, & Growing a Team

PHASE #1: Botox/Dysport Training & Start Making MONEY!

Whether you are an experienced injector with Botox and Dysport or you’re brand new and ready to create your new business…we’ve got you covered. 

If you’re experienced – discover the #1 strategy I used to build my business and start making money immediately. 

I’ll break down how to do it, how to structure it, and how to price it. You can make back your ENTIRE Academy investment in as little as 12 hours with this strategy.

If you’re brand new, with no training and no experience…you’ll come to Hush MedSpa in gorgeous Dallas, TX to be trained hands on with Lindsay. 

You’ll come for the day and be completely immersed in the MedSpa world, get trained hands on, and Lindsay will handle all of the arrangements. You just need to get yourself to Hush, and you’ll walk away feeling fully confident. 

Once you leave, you’ll get the same strategy as our experienced injectors to start MAKING money immediately.

 

What’s EVERYTHING Included in Phase 1?

Botox/Dysport Training & Start Making MONEY!

  1. On Site Botox/Dysport Training
  2. Hostess Events 
  3. Medical Director & Contract
  4. Dysport Rep
  5. Malpractice Insurance
  6. Consent and charting

You will walk away from Phase 1 already making money and paying back your Academy Investment. 

YES! That’s right, Lindsay will train you so that you can make money throughout the entire program. In just 2 hours per month, you could make DOUBLE your payment.

PHASE #2: Setting Up, Getting Compliant, & Structuring Your Systems

No need to pay an attorney thousands of dollars to structure your business. 

In Module 1, we’ll dive into naming, setting up your LLC, getting licensed, and registered, among other topics that traditionally would cost you thousands of dollars.

Honestly, I had no idea what I needed to do when I started my MedSpa, and it wasn’t because I wasn’t able to google! There is literally so much out there, and it can feel overwhelming and a little daunting. 

Nobody wants a bill from the IRS, or a call from the city or state, even worse the Board of Nursing because you’re out of compliance. 

During Phase 1, we’ll be covering compliance…including topics like insurance, how to find a medical director, OHSA, consents and charting. 

Finding the right EMR, getting protocols set up, and creating merchant accounts to be able to collect money. Streamlining your systems.

 

What’s EVERYTHING Included in Phase 2?

Module 1: Setting Up Your Business

  1. Name
  2. LLC
  3. Trademark
  4. EIN
  5. Legally compliant business structure.
  6. Business Plan
  7. Business location
  8. Domain
  9. Website
  10. Email
  11. Phone system
  12. Google My Business
  13. Cyber Security
  14. SOS
  15. TX Comp
  16.  Sales Tax
  17. Licensing
  18. IRS
  19. Get organized immediately: Central location for all biz documents and passwords on cloud and hard copy

Module 2: Compliance

  1. Insurance: Malpractice, Liability
  2. Medical Director: extended contract
  3. Contracts: MD, Employee, Influencer
  4. Collecting license, immunizations, cpr, w2, direct deposit
  5. EMR
  6. Consents
  7. Policy/Protocol
  8. Charting, DOT phrases
  9. Pre and Post Instructions
  10. Online booking
  11. Merchant Account

Module 3: Systems

  1. OSHA
  2. Task Management
  3. Loyalty and Rewards
  4. Ancillary clinics
  5. Lawyer
  6. Bookkeeper
  7. Accountant
  8. Quickbooks
  9. Service Pricing
  10. Cost of Goods

While Phase 2 is HEAVY, believe us when we say it’s just better to have it all done and even better to have the support and hand holding within The Academy.

PHASE #3: Branding, Social Media, & Marketing

You’re a medical professional. You’re not a marketing expert. 

Honestly, many of our students say that their branding, social media, and marketing to get clients is one of the HARDEST pieces of starting a business.

Like where do you even start?!

Within The Academy with Lindsay Gail of course!

We know that your brand is the most important piece of attracting the RIGHT clients and getting the most attention on your new business. 

However, we are ready to start making this business profitable. During this module you will be trained on Botox/Dysport Injections only. This will allow you to start building a client base, while you complete Phase 3.

Inside of Phase 3, we’re going to cover everything from your logo to your color scheme, your office experience, to social media and different proven marketing strategies. 

We’ll spend time during Phase 3 to set up your marketing plan and I’ll give you all of the information you need to know to build out a profitable marketing and sales strategy.

What’s EVERYTHING Included in Phase 3?

Module 4: Branding

  1. Name
  2. Logo
  3. BrandBinder
  4. Color Scheme
  5. Social Media
  6. Influencers
  7. Office design: room dimensions, electrical needs

Module 5: Social Media

  1. Facebook
  2. IG
  3. Linked In
  4. Pinterest
  5. Tik Tok
  6. Before/After Photos
  7. Scheduling Post 
  8. Influencers

Module 6: Marketing

  1. Email Nurture
  2. Text
  3. Paid Ads
  4. Hostess Rewards
  5. Referral/Loyalty Program
  6. Memberships
  7. Grand Opening
  8. Events
  9. SEO
  10. Review Management

PHASE #4: Anatomy, Didactic, & Skills Training

The reality is that if you’re not trained and educated as an injector, you are going to cause problems. 

As medical professionals, you know that training is one of the most important pieces of the puzzle. 

That’s why inside of The Academy, you’ll not only receive business training…but you’ll have the opportunity to be trained by Lindsay Gail, herself. 

During Phase 4, we’re going to dive into skills training and make sure that you know everything you need to know to safely inject your new patients.

What’s EVERYTHING Included in Phase 4?

Module 7: Training

  1. Anatomy
  2. Consultation
  3. Product Technology
  4. Basic Injections training
  5. Complication Management: ER Kit
  6. Advanced Injections (will be completed after the completion of Module 7)
  7. Continuing education
  8. Conferences
  9. Certified Aesthetic Nurse Specialist
  10. Professional shadow days are available additionally with Lindsay Gail.

Module 8: Additional Services

  1. Injectables
    1. Toxin
    2. Filler
    3. Sculptra
    4. PDO Threads
  2. Aesthetics
    1. Facials
    2. Chemical Peels
    3. Microneedling
    4. AquaGold
    5. Hydrafacial
  3. Laser
    1. IPL
    2. Hair Removal
    3. Skin Resurfacing
    4. Skin Tightening
    5. Veins
    6. Rosacea
  1. Hormone
  2. Weight Loss
  3. Wellness
  4. Retail:: Skincare
  5. Product Purchasing
  6. Supplies
  7. Pharmacy
  8. Equipment
  9. Pre and Post Instructions
  10. Venders
  11. Advanced Injection training

PHASE #5: Become the Expert, Knowing Your Numbers, & Growing a Team

Inside of Phase 5, you’ll learn EVERYTHING that you need to know to scale your new business and grow a thriving MedSpa. 

You’ll learn how to network, how to become the go-to provider in your area, as well as how to scale your business by growing a team. 

Module 9: Networking

  1. Networking events
  2. In office events
  3. Social Media
  4. Influencers
  5. Speaking Engagements
  6. Training
  7. Guest appearances
  8. Podcast
  9. Going Live
  10. Showing your personal side
  11. Educating
  12. Mind Set
  13. Competitors

Module 10: Finance/Budget

  1. Service Pricing: refine and review
  2. Cost of Goods: refine and review
  3. Establishing business credit
  4. Funding
  5. Growth Plan
  6. Knowing your financial health
  7. Paying yourself
  8. 401
  9. Benefits

Module 11: Growing a Team

  1. When is it time
  2. Creating more revenue streams
  3. System for onboarding
  4. Task Management System
  5. Training new employees
  6. Employee Handbook
  7. Job Descriptions
  8. Management of team
  9. Hiring/Firing
  10. How to grow their book of business

What’s Included

 

When you join The Academy you’ll get access to ALL 4 PHASES! 

  • Live Group Q&A Calls for 12 Months with Lindsay
  • 11 Incredible, Action-Oriented Modules to structure your business, develop your systems, and grow your income. 
  • Hands on injection training
  • Training Events LIVE In Person with Lindsay
  • Take & Tweak Templates
  • Growth accountability

 

What do the Phases mean?

The Academy is set up in 5 distinct Phases. 

You can purchase an individual Phase, but we highly recommend you step in for the full 12 months. 

You’ll have your entire business set up, done, and making you money without worrying about the pieces you’re missing. 

We’re going to spend 3 months in Phase 2-5, but you’ll be able to review the content in a private portal as needed. 

 

So Who is The Academy For? 

All Nurses, Nurse Practitioners, and Doctors that are interested in getting into the aesthetics side of Nursing. You can be an experienced injector looking to start your own business, or have zero experience injecting and looking to start your own medspa business. You must have a compliant, current Nursing license. Must have adequate malpractice insurance as well as a medical director if you are not a doctor prior to your hands on injection training. 

 

How did you get started? I don’t even know where to start?

You can get started by joining The Academy today! Let Lindsay help you step by step with this transition into your medspa business. 

 

How is The Academy delivered?

Most of this program is delivered online, either live, or with in our portal. Lindsay, will help to keep you accountable by giving your weekly, and monthly tasks to complete. Lindsay will provide you with all of the necessary forms that will need to be completed by you for your business. Lindsay will also be having  regular online Q/A sessions to help with any questions you have. You will also have access to Lindsay and her support team via email. 

 

What makes The Academy different?

The Academy is so much more than a business or injection training course. It is BOTH. What makes The Academy a step above other courses, is the step by step, task based approach to learning. Also, Lindsay will save you the run around time that you would normally spend to find the necessary forms and or resources you might need to complete each step. Upon completion of The Academy, you will have completely set up your business, prepared to treat patients, medically compliant, and ready for GROWTH!

 

So when do we start?

Just sign up and the Academy team will schedule you for your kickoff meeting and training (if applicable)

After the kickoff call, you’ll get access to your portal and weekly Q&A with Lindsay.

 

So what’s the price of The Academy?

The Academy is offered at $25,000 for the full year or ($2250 monthly).

The first month is $3250 to cover the cost of your Botox/Dysport training and the system Lindsay used to skyrocket her business. Then payments will be $2250 each month for the remainder.

You can join for a year of hand holding, or choose what’s most needed for you on your journey by purchasing an individual Phase.

Apply to work with Lindsay Gail by filling out this quick form below or email info@lindsaygailacademy.com.